Reason #1: Upgrade Technology
Internet technology is a rapidly developing and constantly changing field. The goal of any new tech stack is to make websites better: faster, simpler, lighter, more secure.
And if you adopt these new technologies — at least those relevant to your business — you’ll always provide your users with the best possible service and user experience, earning a good reputation and good profits.
Reason #2: Improve Speed
One of the main problems in our everyday lives is that we don’t have enough time to do everything. No one will hang out on a website that takes too long to load. In fact, slow loading speed is the number one reason for a high bounce rate.
A number of things affect website loading speed. One of them is, of course, the way the site is made. If you check out the latest trends in web development technology, you’ll see that a great number of them are aimed at making pages load faster. Applying new technologies can lower your website’s bounce rate and improve your Google ranking.
But technology isn’t the only thing that can make your website slow. Old themes are one of the main causes of slow websites. Other causes include cluttered UIs, and heavy image and video files.
Reason #3: Ensure Data Security
It’s all about data safety today. Users’ personal and financial information is often digitalized and stored on website servers. For example, your medical history is likely stored on the servers of your healthcare provider.
Outdated security measures will cave under modern hacking attacks, and at times, even a year-old technology can be outdated. A hacked server can be used for spam.
Moreover, all the user data contained on it will be compromised and can even be stolen if you don’t keep up with the newest means of data protection. Your content management system (CMS) must be updated regularly, and if your website uses custom-built security, see that it’s compliant with the latest standards.
Reason #4: Improve Google Search Engine Rankings
When should you update your website’s SEO settings? Well, major changes to Google’s search engine algorithms happen approximately every half a year. But smaller changes to Google’s algorithms can happen at any time.
Sometimes, we see iterations every couple of weeks; other times, there are several months of calm before the storm.
Changes in search algorithms can affect your website’s ranking in search results, so it’s important to refresh your website regularly if you want to rank higher than your competitors.
And it’s challenging to comply with all the new demands set out by search engines if you’re using old technologies.
Reason #5: Mobile First
Today, if your website doesn’t have a mobile version, you can just throw it away. According to Statista over half of all website traffic (52.2%) was mobile-generated. Globally.
Granted, in some countries, this number will be lower. But in others, it will be higher. This trend has led to what we now call mobile-first website development. As the name suggests, it’s when websites are created for mobile initially and are later adapted for desktop browsers.
Even if you have a separate mobile app, your website still needs to adapt to mobile screens; otherwise, you face the very serious danger of losing potential customers. If your business has been around for some time and your website is several years old, you need to optimize it for mobile ASAP. Since old technology didn’t allow for mobile optimization, old sites may be displayed incorrectly on mobile devices.